Our implementation strategy for Google Analytics and Google Tag Manager consist of 4 main parts:

1. Audit - Auditing your site to see what it has and what your future expectations are
2. Roadmap - Create a project plan around your web analytics needs and tracking goals
3. Implementation - Once we have the project roadmap, we can either work with your IT team to complete the project or we can work independently to finish the implementation
4. Testing - A project isn’t complete until everything is tested and quality assured data is flowing into your Google Analytics account